Magnetic women don’t shout, they do this instead

The sales reframe every woman in business needs to hear

I got some new headshots done! Thank you to the excellent Beth Lavin, your photography skills are sensational :)

“Sales don’t happen because of control anymore. They happen because of choice.”

Magnetism over manipulation: The new standard for sales?

It’s more confusing than ever to know the best way to show up with integrity and make sales. The noise online is overwhelming. There is already so much emotional stickiness around selling and self promotion, the last thing women need now is to feel like we have to shout to be heard.

The old manipulation model is failing

If sales feels like trickery, it’s probably because sleazy stereotypes have been dominating the space for decades. The old-school approach to sales was built on pressure tactics: scarcity, “pain point” marketing and borrowed authority.

High pressure funnels, outdated sales psychology and fake urgency might work for some, but modern buyers (especially women) are actively repelled by such tactics and are much more drawn to agency and truth. We’re done feeling cajoled, what we want are people who make us feel safe, seen, and inspired.

Pleasingly, the manipulation model we have plagued by will soon be obsolete. In 2025, sales don’t happen because of control, they happen because of choice: buyers are the ones with all the power. They buy what they want, any time they want, 365 days a year, all at the touch of a button.

It’s very much a buyers market and anyone building a business must set a new standard to suit.

Enter the era of magnetic salling.

Where manipulation relies on control and scarcity tactics, magnetism is about connection and choice. Instead of manipulation’s push, magnetism pulls. In a world where attention is currency and authenticity is in short supply, the pull of someone who’s real, rooted, and self-assured is impossible to ignore.

Magnetism is the irresistible allure of someone who knows who she is

In business, we’re often told to “stand out” by being louder, shinier, or more visible. But magnetism doesn’t come from adding to the noise, it comes from deepening your sense of who you are. Magnetism grows when you stop asking yourself “What do they want me to say?” and replace it with “What do I actually think and believe?”

Magnetic energy builds trust, attracts opportunities and creates loyalty without you having to shout. It makes you clearer, more grounded and more YOU than the next person. And that feeling is alluring to any client.

Magnetism is more important for your sales than any launch strategy, set of actions or borrowed piece of content could ever be in business. It means you have stopped waiting to be recognised as a person to buy from, and you become instantly recognisable as the person we all want to work with.

We will always want to work with the woman who is standing in her magnetism, because that’s the kind of power we can’t help but want to be around. It is a felt energy and the sense of authenticity, knowing and wholeness we all want more of.

Ths is not about volume. It’s the unmatched energy that flows out of the woman who’s stopped editing herself to be more palatable or professional and has started showing up as who she really is.

The case for magnetism

In a world obsessed with influence, magnetism isone of the most powerful and underused tools to build your business. It’s the quiet confidence that builds trust. The energy you emit that tells someone, “I know who I am and what I offer. I’m here to connect, not to convince.”

Women are drawn to people who know who they are because, after generations of conditioning that has told us not to, it empowers us to be more of who we are and creates a giant domino effect. That’s why magnetism works. And it doesn’t just get you noticed - it gets you respected, trusted, and paid. This return to integrity is the kind of influence that has the power to change the way women build businesses and make money on their terms.

Magnetic energy doesn’t shout, it’s calm client attraction. It’s a felt energy and is the difference between being scrolled past and being sought after. This kind of assurance isn’t performative, it’s embodied. It’s not about constantly broadcasting your brilliance, it’s about becoming so rooted in who you are that people naturally gravitate to your work.

“In 2025, it’s not about getting louder. It’s about getting clearer.”

How to build more magnetic energy into your personal brand

Magnetism isn’t magic, it’s a muscle you can build, starting today. The impact it has compounds over time, so if you’re ready to attract the right buyers without shouting, here are a few ways to get started:

a) Know who you are (and let us see it!)
Drop the fake humility. You’re not here to be invisible, you’re here to be impactful. So bust out of whatever box you’ve been trying to contort yourself into and show us 1% more of yourself than you did yesterday. Then 1% more tomorrow, and 1% more the day after that. Being clear with your audience about what you love doing and why, who you are and the set of experiences that brought you to your work breeds confidence, and confidence is magnetic. The more you share your unfiltered vision, the more naturally you work will resonate.

b) Say what you really mean
In a world where everyone sounds the same, be more specific, more honest, more you. Show us your actual beliefs and personality.Your unique style and sense of conviction is magnetic. If in doubt be bold, be direct, be proud of what you’re doing. Magnetism grows when you allow your personality and perspective to take up space.

c) Be consistent
Magnetism grows with visibility and familiarity. Build up a picture of who you are over time. Your business is being built for the long term, so there’s no need to rush. In my book the key message is that small, repeatable messages change everything. You don’t need to reinvent yourself every month or speak on eleventy billion topics. When people see you showing up in support of the same messages again and again, they’ll associate your brand with credibility, reliability, and self assuredness.

d) Mind your energy
You can’t build a business by borrowing somebody else’s magnetism, you need to build your own. Energy is everything here - if your energy is shaky, so will the results be. No amount of fancy design skills can out-design an identity crisis so it doesn’t matter how pretty your Canva slides are if your self-concept isn’t there to back it up. Give yourself the space and time to explore what you want to be known for, and then build it. When you know who you are and show up in that truth, people can feel it. They don’t need you to shout or prove, they just need to see that you’re rooted. That’s what builds magnetism.

Magnetism isn’t whimsical or a “nice to have” - it’s essential as we set the new standard for sales. This is the tool that enables us to move away from manipulation free marketing. When you show up sure of yourself, you don’t need to shout. Magnetism is a strategic move away from being the loudest and a return to being the clearest, most integrity fuelled business owner around. That’s the energy we trust and the power we have been flocking to since the start of time.

What do you think? Will you give it a go and join the anti-manipulation revolution?!

What shall I write about next? What would be helpful for you? I want to create a really useful bank of resources for anyone who struggles with self promotion, so fire away.

Let’s have a natter in the comments if you fancy!

Sara x